Who Owns Maserati? Unpacking the Luxury Car Brand’s Ownership

The name Maserati evokes images of sleek Italian design, roaring engines, and a legacy steeped in luxury and performance. For over a century, this brand has captivated car enthusiasts worldwide, but behind its glamorous facade lies a complex story of ownership that has evolved with the times. Understanding who owns Maserati is more than a trivia question—it’s a window into the dynamics of the automotive industry and the forces shaping this iconic marque. Today, Maserati is part of Stellantis, a global automotive giant formed in 2021, but its journey to this point involves a fascinating series of transitions, from family beginnings to multinational stewardship. This article delves into the ownership history of Maserati, tracing its roots and exploring how its current parent company influences its future.

Maserati’s story begins in 1914, when the Maserati brothers founded the company in Bologna, Italy, with a passion for engineering and racing. Over the decades, it has passed through various hands, each leaving an imprint on its identity. For those intrigued by the question of who owns Maserati, the answer connects to broader trends in the auto world, including mergers, rivalries, and a shift toward electrification. Whether you’re a car aficionado or simply curious about luxury brands, this exploration offers a clear picture of Maserati’s ownership and what it means in 2025.

The Origins of Maserati: A Family Affair

To understand who owns Maserati today, we must first look back to its founding. Established on December 1, 1914, by Alfieri, Bindo, Carlo, Ettore, and Ernesto Maserati, the company was a family-driven venture rooted in Bologna. The brothers were automotive pioneers, initially focusing on crafting race cars and components like spark plugs. Their first major creation, the Tipo 26, debuted in 1926 and competed in the Targa Florio, signaling Maserati’s early commitment to performance. The iconic trident logo, inspired by Bologna’s Fountain of Neptune, was designed by Mario Maserati, adding a touch of Italian heritage to the brand.

For the first two decades, the Maserati brothers controlled the company, steering it through the racing circuits of Europe. Their expertise fueled successes, but financial pressures loomed. In 1937, the brothers sold the business to Adolfo Orsi, a Modena-based industrialist who saw potential in their engineering prowess. Under Orsi’s leadership, Maserati relocated to Modena—where its headquarters remain today—and expanded into road cars, laying the groundwork for its luxury reputation. This shift from family ownership to a new custodian marked the first major change in the answer to who owns Maserati, setting the stage for future transformations.

Who Owns Maserati Today? Stellantis Takes the Wheel

The most recent answer to who owns Maserati emerged in 2021 with the formation of Stellantis, a multinational automotive powerhouse born from the merger of Fiat Chrysler Automobiles (FCA) and PSA Group (Peugeot). Stellantis, headquartered in Amsterdam, became the parent company of 14 brands, including Maserati, Alfa Romeo, Jeep, and Chrysler. This merger, finalized on January 16, 2021, positioned Maserati within one of the world’s largest automakers, with a production cap of 75,000 vehicles annually to maintain its exclusivity.

Under Stellantis, Maserati has embraced electrification, aligning with 2025’s eco-conscious trends. By 2025, all Maserati models will offer electric variants, branded as “Folgore” (Italian for “lightning”), with a full transition to electric vehicles planned by 2030. Models like the GranTurismo Folgore and Grecale Folgore showcase this shift, blending luxury with cutting-edge technology. Stellantis’ resources have fueled Maserati’s innovation, from in-house engine production to expanded customization at its Modena facility. For those wondering who owns Maserati now, Stellantis represents a new era of global ambition rooted in Italian craftsmanship.

How Ownership Shapes Maserati’s Future

Ownership changes have historically influenced Maserati’s direction, and Stellantis’ stewardship is no exception. The conglomerate’s scale provides financial backing and technological expertise, enabling Maserati to compete in a crowded luxury market. Its focus on electrification positions Maserati to meet stricter emissions regulations and attract eco-minded buyers, while preserving the brand’s performance heritage. The MC20, a supercar launched in 2020, exemplifies this balance, boasting a Maserati-designed V6 and a forthcoming electric version.

Stellantis also enhances Maserati’s global reach. With manufacturing still centered in Italy—Modena for the GranTurismo, Grugliasco for the Quattroporte and Ghibli, and Turin for the Levante—the brand retains its “Made in Italy” prestige. Partnerships with fashion houses like Ermenegildo Zegna for interiors and Bowers & Wilkins for audio systems underscore its luxury ethos. As Stellantis eyes a potential Maserati IPO, hinted at in 2023, the question of who owns Maserati could evolve again, though its Italian identity remains steadfast.

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